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Digital and Social Media Transform Nonprofits

Posted: 17 Nov 2015 12:27 PM PST

The infographic examines ways that new channels are quickly, and dramatically, changing how people engage with nonprofit organizations.

According to MDG Advertising, infographic creators, take-aways are:

  1. Nonprofits are all-in on digital — 3 of 4 top engagement channels are digital: websites, email campaigns and social media; the only non-digital channel in the top 4 is in-person events.
  2. Online giving is on the rise — online giving has risen 13% in the past 12 months, with the biggest jump in donations coming from social media fundraising (up +70% compared with last year).
  3. Facebook is the foundation of social success — 81% of nonprofits say Facebook is the most important social network for their organization; Twitter ranks second.
  4. Peer-to-peer fundraising is growing fast — 33% of online donations are made through peer-to-peer fundraising campaigns, which encourage individuals and teams to rally for a cause.
  5. Websites are engagement hubs — traffic to nonprofit websites is up 11% on average since 2013, with most organizations now using their sites as hubs to provide information, accept donations and aggregate social posts.
  6. Email remains a powerful workhorse — nonprofits say email campaigns account for an average of one-third of all revenue raised. Email has the best return on investment of any marketing tactic: $40 for every $1 spent.
  7. Giving days are big — in Minnesota, Give to the Max Day raised more than $18 million in November 2015. Nationally 2014 Giving Tuesday donations spiked by more than a third compared with 2013; 4,300+ organizations raised more than $26.1 million.
2015 Trends: How Digital and Social Media Have Transformed Nonprofits [Infographic]



Think Tank' for Ballet Opens at NYU

SEPTEMBER 4, 2014  'Think Tank' for Ballet Opens at NYU

A new "think tank" for ballet will open this month at New York University with the aim of inspiring new ways of thinking about the history, practice, and performance of ballet in the twenty-first century, the New York Times reports.

Launched with the help of a three-year, $2 million grant from theAndrew W. Mellon Foundation, the Center for Ballet and the Arts will work to establish ballet as a subject of serious academic inquiry; draw new voices into a discussion of its past, present, and future; and expand the conversation beyond the confines of the dance world, according to founder and director Jennifer Homans, a dancer-turned-historian and a scholar in residence at NYU. The center will award fellowships to people from the worlds of dance, academia, and beyond to enable them to pursue a broad range of projects. "One of the main points of the center is to bring minds from other disciplines and art forms to focus, and to bear, on ballet," Homans told the Times.

The first cohort of fellows includes documentary filmmaker Frederick Wiseman, who has made several films about dance, including Ballet (1995) and La Danse (2009) — and who, in a collaboration with the choreographer James Sewell of the Minneapolis-based James Sewell Ballet, plans to turn one of his early films, Titicut Follies, about a state prison for the criminally insane, into a ballet. Another fellow, Heather Watts, the former New York City Ballet star, said she would spend her time at the center thinking about new ways to analyze and contextualize the ballets of George Balanchine for twenty-first-century audiences, exploring not only choreography and biography but also the broader cultural themes at work in the field.

In her 2010 book Apollo's Angels, Homan explored ballet's struggles after the deaths of many twentieth-century dance icons and the form's diminishing cultural footprint in the United States. However, she told the Times that she now sees reasons to be optimistic — from the quality of the dancers performing today to the strong passion many still have for ballet — and hopes that inviting people from different fields to participate in an ongoing conversation will lead to new ideas and make ballet part of a wider cultural discussion.

Philip E. Lewis, a vice president of the Mellon Foundation, said that there was a hope that the center would survive beyond the initial three years of the grant. "We hope that ballet, like the other high performing arts, will eventually become a form of cultural expression that's more accessible to the public at large," Lewis added, "and not so much understood as a kind of aristocratic art form."

Michael Cooper. "Think Tank to Ponder a Future for Ballet." New York Times 09/03/2014.

















National Study Finds Arts-Related Businesses in Minnesota Employ 55,040 People

We've always known that the arts are important to Minnesota's economy. Now we have some proof.

Americans for the Arts recently released an update of its Creative Industries report, looking at the scope and economic importance of both the for-profit and non-profit arts across the country, with specific data about Minnesota. The study defines the creative industries as arts businesses that includes nonprofit museums, symphonies and theaters as well as for-profit film, architecture and design companies. Data is collected from Dunn & Bradstreet business registrations.
"Arts businesses and the creative people they employ stimulate innovation, strengthen America's competitiveness in the global marketplace, and play an important role in building and sustaining economic vibrancy, " said the study.
Minnesota is home to 13,835 arts-related businesses that employ 55,040 people. The creative industries account for 4 percent of the total number of businesses located in Minnesota and 1.9 of the people they employ.
Arts businesses in Minnesota have grown since the study's results from 2008, which showed 11,050 arts-related businesses employing 52,949 people.  That's an increase of 2785 businesses and an increase of 2091 people employed by the arts since the Legacy Amendment began in Minnesota. (The study does not look at cause and effect, but it does make you wonder).
The study also divided up the state's arts businesses by congressional districts:




Southern MN



Southern TC Suburbs



Western TC Suburbs



St Paul & Eastern TC






N. TC Suburbs to St Cloud (CD6)



Western MN
(CD 7)



Arrowhead, Range & NW MN (CD 8)






(To see a congressional district map of these regions, go here: http://www.sos.state.mn.us/index.aspx?page=1508).
(To read more about the Creative Industries Report nationally, go here: http://www.americansforthearts.org/by-program/reports-and-data/research-studies-publications/creative-industries. You will have to create a login to see the detailed reports).